The Weeknd rocked ou during the Super Bowl 55 halftime concert in a performance called "capable and charismatic" by Patrick Ryan of USA TODAY.
The pop/R&B star did not don the face bandages that made headlines at November's American Music Awards during the breakneck 13-minute set which included hits "Blinding Lights" and "Save Your Tears."
But the parade of backup dancers who shadowed The Weeknd definitely showed off the masks.
That was noticed on Twitter. Former Surgeon General Jerome Adams gave plaudits to the performance partially based on the masks.
"I did like the mask wearing and the social distancing at the #SuperBowl halftime show. Well done!" Adams tweeted, adding jokingly in a separate tweet that the look was not effective in preventing COVID-19. "I'm not too sure about the jock strap face masks though."
The Weeknd's so-called "After Hours" look, named after his latest album, started with a bloodied face, modeled after the album's cover. It then progressed to bandages covering his entire face, like someone might appear after having dramatic plastic surgery. He recently told Variety the bandages were a reflection of "the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated."
"The Weeknd’s backup dancers..." tweeted actor/comedian Bob Saget, adding multiple masked and bandaged emojis.
Twitter user Julian Bass compared the back-up dancers to the tethered child Jason from Jordan Peele's horror film "Us." Universal Pictures, the studio which distributed "Us," even retweeted the thought.
The Weeknd delivers a charismatic Super Bowl halftime show, but he was no JLo, Shakira, Beyoncé or Prince
Dionne Warwick just loved the entire show, making her thoughts known on Twitter.
"Well done @theweeknd. Loved the set and pyros. You looked and sounded great! A Big Hug and Loud Applause!!," Warwick tweeted.
Olivia Munn wrote on Twitter, "This #SuperBowl halftime show makes me excited to go to concerts again."
Comedian David Spade was more critical, calling The Weeknd "Kayne light" in comparison to Kanye West.
Another meme was created as Twitter users commented on The Weeknd running with a confused expression through a maze of lights, followed by a shaky camera.
"Me trying to follow the hostess to my table at the Cheesecake Factory," tweeted sports journalist Conor Ryan.
Another Twitter user called it "6-year-old me looking for my mom in walmart."