Papa’s got a brand new look.
Papa John’s Pizza released a new logo and renderings of planned changes to its restaurants Tuesday morning, the latest step as the company works to distance itself from founder and former CEO John Schnatter.
The company also has dropped the apostrophe in its name, rebranding as “Papa Johns.” But consumers are more likely to notice other changes the corporation is putting in place.
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Renderings show more open floor plans for its restaurants and a self-service pickup counter for customers to take home their orders without waiting in line. The company also has released a new logo, though it appears to be sticking with its longtime slogan of “Better ingredients. Better pizza.” The brand has also updated its color scheme, brightening its green and red hues.
The new design elements, according to a release from the company, “will modernize the Papa Johns experience and build deeper emotional connections with customers, team members and communities, while preserving what has made the brand so successful – its commitment to high-quality, delicious food created from premium ingredients.”
The changes to restaurants will be rolled out gradually, according to the company. And there's no need to expect big changes to your order – Papa Johns pizzas will still come with a pepperoncini pepper and garlic sauce cup.
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The visual rebrand had been in the works for years and is the latest step by Papa Johns to remake its image following the resignation of Schnatter from the company in 2018.
Schnatter, a Jeffersonville native who founded the massive pizza chain in 1984, stepped down as CEO of the company in early 2018 after suggesting player protests in the NFL had hurt business at his restaurants. Months later, he resigned from the Papa Johns board of directors after it was reported that he’d used a racial slur on a conference call, though he's said he was quoting someone else when he used the phrase.
