CALAVES.RA >> TO SMILE WHILE LOOKING AT MY WORK, THAT IS ALL I NEED. MARICE:LA A LIFETIME DEDICATED TO ART. SOON BEING FEATURED AT THE CALIFORN MIAUSEUM IN SACRAMENTO. >> I REMEMBER GROWING UP. MARICE:LA FOREA YRS NOW, THIS MAN HAS BEEN TAKING PART IN THE DIA DE LOS MUEOSRT TRADITION, HONORING PEOPLE WHO PASSED. >> MANY PEOPLE HAVE COMTOE KNOW THIS TRADITION. MARICELA HE IS MIXING HISPANIC AND LATINO CULTURE INTO IT. >> IT GIVES ME A SENSE OF RELEASING THAT GRIEF. MARICELA: THE SACRAMENT ARTIST GOT HIS BIG BREAK AFTER DESIGNING THE ART ON SOME OF CALIFORNIA’S LOTTERY SCRATCOFH F TICKETS. >> WHAT THIS OPPORTUNITY GAVE ME IS TO ACTUALLY DO THIS AS A LIVING NOW. MARICELA: THAT OPENED OTHER DOORS. WITH HIS OWN SHOP IN MIDTOWN SACRAMENTO, NOW HIS HEART CAN BE FOCUSED ON THE TRADITIONS DEAREST TO HIS HEART. >> IT’S JUST LETTING PEOPLE SEE THE BEAUTY OF IT AND WHAT ACTUALLY MEANS. MARICELA: PAINTING AFTER PAINTING. >> I’M CONSTANYTL REMINDED OF MY GRANDMOTHER TELLING ME OVERND A OVER AGAIN, YOU CAN DO IT. SO, I DID IT. MARICE:LA PAYING TRIBUTE TO HIS CARETAKERS, WHO HE SAYS ARE THE REASON BEHIND HIS SUCCESS. >> THAT’S THE BEAUTY RIGHT THE,ER TO NOT FORGET. I HAVE A FENRID AT MY HOUSE YEAR-ROUND. I DON’T JUST PUTT I UP DURING DIA DE LOS MUERTOS. IT IS MY UNCLES, MY GRANDMOTHER, MY SISTERS. IT IS REMEMBERING THEM WHEN TYHE WERE ALIVE. MY SISTER LOVED DRAWING. I ALWAYS HAVE A PENCIORL PAINT AND THEREBY HER PICTURE. MARICELA: WITH A PASSIONEAT HEART, NOW HE HAS ONE MISSION. >> SPREADING THE CULTURE AND HERITAGE OF LATINO ART AND LTCUURE IS VERY IMPORTANT, ESPECIALLYN ITEACHING YOUNG ONES. MARICELA: AND ART THAT HE HOPES LLWI LAST EVEN AFTER HE STOPS CREATING IT. I WILL KEEP PAINTING UNTIL I GUESS THE DAY I DI
How one man's passion for Day of the Dead turned into art
John Salvador Huerta hopes to spread Latino, Hispanic culture through his work
Updated: 8:23 AM EDT Sep 25, 2021
A California artist with a personal connection to his creations will soon have his work featured in an exhibition celebrating Mexican culture at the California Museum.Leer en españolFor years now, John Salvador Huerta has been taking part in the Day of the Dead celebration — and to which he's dedicated his life's art. The exhibition his art will be included in is titled "Día de Los Muertos 2021: Espíritus Creativos de California," which observes the Mexican tradition of honoring loved ones who have already passed. He said the popularity of this tradition has risen recently."People are becoming more aware of the tradition of it — the beauty of it, especially with the movie 'Coco' coming out," Huerta said.Huerta has been painting for decades and mixing some Latino and Hispanic culture into it. For him, painting means more than simply creating art."Each piece that I do gives me a sense of releasing that grief," Huerta said.He got his big break after designing the art on some of California's lottery scratch-off tickets in 2016 and 2017. That project opened other doors and gave him the opportunity to make art for a living. With his own shop in Sacramento, he was able to narrow the focus of his art can on the traditions dearest to his heart.Painting after painting, art piece after another, he hopes to let people see the beauty of the Day of the Dead celebration and understand its meaning, celebration and tribute."I'm always constantly reminded of my grandmother telling me, 'Mijo, you can do it,' and so look, I did it."Through every piece, Huerta says he's paying tribute to his caretakers, whom he attributes as the reason behind his success."That's the beauty right there: to not forget. And I have an ofrenda in my house year-round, not just put up for Día de Los Muertos. It's my sisters, my tِíos who have passed, my grandmother. I just put little things that they enjoyed in life. You know, when they were alive. My sister loved drawing and I always have a pencil or paintbrush right there by her picture," he said.With a passionate heart, he has one mission: To spread the Hispanic and Latino culture, the art and to teach the youngest ones about it.His art, he hopes will last even after he stops creating it."I will continue painting until I guess, the day I die," Huerta said.
A California artist with a personal connection to his creations will soon have his work featured in an exhibition celebrating Mexican culture at the California Museum.
For years now, John Salvador Huerta has been taking part in the Day of the Dead celebration — and to which he's dedicated his life's art.
The exhibition his art will be included in is titled "Día de Los Muertos 2021: Espíritus Creativos de California," which observes the Mexican tradition of honoring loved ones who have already passed.
He said the popularity of this tradition has risen recently.
"People are becoming more aware of the tradition of it — the beauty of it, especially with the movie 'Coco' coming out," Huerta said.
Huerta has been painting for decades and mixing some Latino and Hispanic culture into it. For him, painting means more than simply creating art.
"Each piece that I do gives me a sense of releasing that grief," Huerta said.
He got his big break after designing the art on some of California's lottery scratch-off tickets in 2016 and 2017. That project opened other doors and gave him the opportunity to make art for a living. With his own shop in Sacramento, he was able to narrow the focus of his art can on the traditions dearest to his heart.
Painting after painting, art piece after another, he hopes to let people see the beauty of the Day of the Dead celebration and understand its meaning, celebration and tribute.
"I'm always constantly reminded of my grandmother telling me, 'Mijo, you can do it,' and so look, I did it."
Through every piece, Huerta says he's paying tribute to his caretakers, whom he attributes as the reason behind his success.
"That's the beauty right there: to not forget. And I have an ofrenda [altar with offerings] in my house year-round, not just put up for Día de Los Muertos. It's my sisters, my tِíos [uncles] who have passed, my grandmother. I just put little things that they enjoyed in life. You know, when they were alive. My sister loved drawing and I always have a pencil or paintbrush right there by her picture," he said.
With a passionate heart, he has one mission: To spread the Hispanic and Latino culture, the art and to teach the youngest ones about it.
His art, he hopes will last even after he stops creating it.
"I will continue painting until I guess, the day I die," Huerta said.
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