Prevea Health announced in a statement Saturday that it would be no longer continue its partnership with Green Bay Packers quarterback Aaron Rodgers.
The announcement comes after Rodgers publicly made a series of misleading and false claims about COVID-19.
According to the news release, Rodgers has been a partner of Prevea Health since 2012 and has acted as a spokesperson and supported the organization's initiatives throughout Wisconsin.
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"Prevea Health remains deeply committed to protecting its patients, staff, providers and communities amidst the COVID-19 pandemic. This includes encouraging and helping all eligible populations to become vaccinated against COVID-19 to prevent the virus from further significantly impacting lives and livelihoods." the statement said.
In 2019, Rodgers and Prevea signed a four-year extension to their partnership. At the time, Rodgers had recently participated in a campaign called “Sense,” which released commercials highlighting what healthy looks like, feels like and sounds like, from person to person.
This breaking story will be updated.
Contact Kelli Arseneau at (920) 213-3721 or karseneau@gannett.com. Follow her on Twitter at @ArseneauKelli.
