The Cincinnati Bengals continue to make changes at Paul Brown Stadium. For the first time ever the Bengals have added naming rights partner to a gate. With the news of the naming rights to the stadium expected to come in the near future, the first sign of the new era starts today.
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Altafiber,formerly Cincinnati Bell, is now a gate naming rights partner for the Bengals. The Bengals and Altafiber agreed to a partnership in March to take become the Wi-Fi network at Paul Brown Stadium.
The Bengals placed the Altafiber gate sign above the entrance to Gate B at Paul Brown Stadium across from the practice fields.
Team owner and president Mike Brown said the franchise is looking into ways to continue to generate more revenue.
"My father’s name has been up there and I think deservedly so," Brown said at the Bengals' annual preseason media luncheon. "This is a move that I do think he would have agreed to," Brown said. "He was always for what’s best for the football team. It’s a time now where we need a revenue stream that will help us as do such things as build the indoor facility. It’ll help us perhaps handle the cap a little bit easier. We’re a small-market team. We need the revenue streams that we can obtain. The fact that about 30 teams have naming rights and a revenue stream from that and they have more revenue than we do to begin with. We have to do some things just to keep up."
This story will be updated.
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