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‘Opportunity to love people spontaneously’

Megan Moore, the owner of Daisy Jane's Flower Truck, poses for a portrait at Daisy Jane's Flower Truck in Walnut Hills, Wednesday, June 30, 2021.

Daisy Jane’s Flower Truck recently opened its brick-and-mortar store.

Megan Moore was feeling burned out.

With a few months left in her contract with WKRC Local 12, she kept thinking: What's next.

“In the news, we covered a lot of heartache and we interviewed a lot of people on the worst days of their lives,” Moore said. “It could be really heavy."

So, she began to think of new opportunities.

A general view of the inside of Daisy Jane's Flower Truck in Walnut Hills photographed, Wednesday, June 30, 2021.

Daisy Jane’s Flower Truck recently opened its brick-and-mortar store.

There was photography, a hobby she had long enjoyed. But Moore didn’t want to turn her passion into full-time work and risk losing the spark.

An idea kept coming back to her ever since a friend took a trip to Nashville and shared what she found there: A flower truck.

In 2018, Moore took the leap of faith, purchased a 1965 Ford Econoline truck from a seller in Michigan, and began Cincinnati’s first flower truck business, Daisy Jane’s Flower Truck.




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