Peloton wants everyone to know that Chris Noth is riding on after "And Just Like That ..."
The exercise cycling company tweeted a video on Sunday showing Noth, 67, who plays Mr. Big in the "Sex & the City" reboot, sitting next to Peloton instructor Jess King in front of a roaring fire.
"And just like that ... he's alive," the tweet read.
"I feel great," Noth says to King in the video. "Shall we take another ride? Life's too short not to."
As Noth and King laugh on the couch, a Ryan Reynolds voiceover announces the benefits of Peloton riding:
"And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers resting pulse and reduces blood fat levels. ... He's alive."
So what gives? For those who've seen this Peloton bike blow-up but are unaware of the "Sex & the City" HBO Max reboot, know that there are spoilers ahead. ** Stop reading now if you don't want to know. **
The 'Sex and the City' reboot is finally here! What we know about 'And Just Like That ...'
Infamous 'Peloton wife':Now appears in ad for Ryan Reynolds' gin company – and it's hilarious
In last Thursday's premiere, a Peloton bike provides a major plot point for the new series. Noth's Mr. Big – Carrie’s (Sarah Jessica Parker) now longtime husband – suffers a fatal heart attack during his 1,000th ride on his treasured Peloton bike.
During that last ride, he was being coached by Peloton cycling instructor named Allegra, played by real Peloton instructor King.
Carrie's heartbreaking end-of-episode voiceover was, "And just like that… Big died."
The dramatic death created a major international stir that affected Peloton.
According to CNBC, Peloton shares hit a 52-week low of $37.67 in trading Friday, and ended the day down 5.4% at $38.51. On Thursday, shares fell 11%, the same day as the debut of "And Just Like That ..." featuring the scene involving Peloton’s bike.
Peloton addressed the "And Just Like That ..." situation with a statement featuring comments from Dr. Suzanne Steinbaum, a preventative cardiologist and member of Peloton’s health and wellness advisory council.
"I’m sure ‘SATC’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack," Steinbaum said in the statement.
"Mr. Big lived what many would call an extravagant lifestyle – including cocktails, cigars and big steaks – and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event."
Jessica Kleiman, Peloton's vice president of global communications, told USA TODAY in a statement that the Pelton video was filmed in the 48 hours following the HBO Max episode.
"We filmed a spot with actor Chris Noth and Peloton instructor Jess King, with a voiceover by (Ryan) Reynolds," the statement said. "In the spot, we reinforce the narrative that Peloton and cardiovascular exercise are good for you, and help millions of real people lead long, happy and healthy lives."
Reynolds loomed large with Peloton in 2019 in the fallout from the company's infamous holiday commercial featuring actress Monica Ruiz, who portrayed a wife given a Peloton bike by her husband for Christmas.
Reynolds and Ruiz capitalized on the controversy with an advertisement for Reynolds' liquor company, Aviation Gin, giving a new, hilarious spin to the heavily criticized commercial.
