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When it is and why we celebrate

Feeling extra sweet this year?

It's almost time for the annual Midwest-started holiday, Sweetest Day, a chance to let the people in your life know that you appreciate them. 

Here's what to know about the upcoming holiday.

When is Sweetest Day 2021?

The annual holiday is celebrated on the third Saturday in October, touted as a way to share romantic deeds, expressions, acts of charity and kindness. 

This year, it's on Oct. 16.

How did Sweetest Day get started?

According to National Today, Sweetest Day was first celebrated in Cleveland in 1922, where multiple candy companies distributed more than 20,000 boxes of candy to the city's vulnerable, including "newsboys, orphans, old folks and the poor."

Eventually, the idea spread, from Cleveland to the rest of Ohio and a few other states.


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