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It's been a busy few months for MadTree Brewing.
One of Cincinnati's most successful craft beer breweries has taken on challenges like never before – opening its first full-service restaurant and jumping into the hard seltzer game.
MadTree marketing manager Trevor Self joined The Enquirer's "That's So Cincinnati" podcast to offer a behind-the-scenes look at why the Oakley-based company decided to open Alcove restaurant in Over-the-Rhine and launch a line of vodka soda called "Sway."
MadTree, founded in 2013, held off on branching out beyond beer making, even as competitors started making seltzers and hard lemonades. Find out how MadTree expects "Sway" to expand its popular brand.
Listen to "That's So Cincinnati" for free on Apple Podcasts, Spotify, iHeart Media and other podcast platforms.
![Urban Blooms, a company that creates "living walls" in Cincinnati and other cities around the country, designed and created a living wall for MadTree Alcove. The company previously created a living wall in MadTree's Oakley taproom.](https://cdn.cincylink.com/pub/content/uploads/sites/27/2022/04/Why-Cincinnatis-MadTree-Brewing-jumped-into-hard-seltzer-game.jpg)
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