The popularity of sofritas, made from shredded tofu flavored with chipotle chiles, poblano peppers and a blend of spices, has only reinforced Chipotle’s thinking. The company expects to source 4.9 million pounds of organic tofu this year from Hodo Soy Beanery in California, up from 4.2 million pounds in 2020.
“We knew that if it’s craveable, you wouldn’t miss the meat,” Perdue told USA TODAY. “You still get all those layers of flavors.”