David Sykes, Klarna head of North America, told USA TODAY that aside from Klarna, he doesn't know of competitors offering a promotion like this before.
"We believe shoppers will be super excited, especially those who thrive around the holidays and are looking for those extra special deals," he said. "We see strong demand from our customers, which is why Klarna is excited to kick off this type of deal with Bed Bath and Beyond first, and continue to roll out the offer at several additional merchants throughout the holiday season."
Rafeh Masood, Bed Bath & Beyond's chief customer officer, told USA TODAY that the retailer was teaming up with Klarna on the offer "to make it even easier and more affordable to shop early."