Nostalgia has never been so expensive.Baseball celebrates the myth of its rural roots tonight when the New York Yankees meet the Chicago White Sox in a game adjacent to the field in rural Dyersville, Iowa, population 4,000, where the iconic 1989 movie "Field of Dreams" was filmed.Fans are paying record amounts to attend the game, with most who bought tickets on the secondary market spending more than $1,400 to attend.The prices are by far the highest average price ever for a regular season game, and have only been topped by a handful of World Series games, such as Game 4 of the 2016 World Series between two championship-starved teams as the Cleveland Indians met the Chicago Cubs at Wrigley Field in Chicago. The average ticket price on the resale market that night was a record $3,500 on StubHub and $4,200 according to its rival SeatGeek.StubHub says the average for Thursday's game on its site is $1,400, while SeatGeek says the average price of tickets sold on its site is $1,557.Tickets have a face value of either $375 or $425, and were sold to fans in Iowa and White Sox season ticket holders who won lotteries for the right to buy about 8,000 seats at the temporary stadium in Dyersville, Iowa."There are several factors, including the tight supply of tickets available on the resale market," said Chris Layden, spokesperson for SeatGeek. "And every seat is about the same. There's no nosebleed seats. Sometimes you'll see the average price be really high but you can still pay a third of that and get in the door for a cheap seat. But that's not the case this time."The game was originally planned to be played last year but was canceled because of the shortened, fanless baseball season.The two teams involved are also adding to demand. The White Sox, whose home is a four-hour drive away from Dyersville, are in first place at this time of the season for the first time since 2012. And their opponent Yankees are one of the best-drawing road teams in baseball year-in and year-out."This has a whole life of it's own," said Adam Budelli, head of partnerships and business development at StubHub. "Adding in the fact that it's two marque teams, it's a perfect storm for this event."
Nostalgia has never been so expensive.
Baseball celebrates the myth of its rural roots tonight when the New York Yankees meet the Chicago White Sox in a game adjacent to the field in rural Dyersville, Iowa, population 4,000, where the iconic 1989 movie "Field of Dreams" was filmed.
Fans are paying record amounts to attend the game, with most who bought tickets on the secondary market spending more than $1,400 to attend.
The prices are by far the highest average price ever for a regular season game, and have only been topped by a handful of World Series games, such as Game 4 of the 2016 World Series between two championship-starved teams as the Cleveland Indians met the Chicago Cubs at Wrigley Field in Chicago. The average ticket price on the resale market that night was a record $3,500 on StubHub and $4,200 according to its rival SeatGeek.
StubHub says the average for Thursday's game on its site is $1,400, while SeatGeek says the average price of tickets sold on its site is $1,557.
Tickets have a face value of either $375 or $425, and were sold to fans in Iowa and White Sox season ticket holders who won lotteries for the right to buy about 8,000 seats at the temporary stadium in Dyersville, Iowa.
"There are several factors, including the tight supply of tickets available on the resale market," said Chris Layden, spokesperson for SeatGeek. "And every seat is about the same. There's no nosebleed seats. Sometimes you'll see the average price be really high but you can still pay a third of that and get in the door for a cheap seat. But that's not the case this time."
The game was originally planned to be played last year but was canceled because of the shortened, fanless baseball season.
The two teams involved are also adding to demand. The White Sox, whose home is a four-hour drive away from Dyersville, are in first place at this time of the season for the first time since 2012. And their opponent Yankees are one of the best-drawing road teams in baseball year-in and year-out.
"This has a whole life of it's own," said Adam Budelli, head of partnerships and business development at StubHub. "Adding in the fact that it's two marque teams, it's a perfect storm for this event."
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