New Riff Distilling is releasing a special bourbon bottle to raise money benefitting bar, restaurant and service industry workers in Greater Cincinnati.
Nearly 900 bottles of a 15-year-old straight bourbon whiskey will be released in early spring. Officials with New Riff said the release is anchored by the Cincinnati Bourbon Society and aims to raise $120,000 in direct relief for those impacted by COVID-19.
“We sprung this extremely limited bottling from our warehouse to support the bar and restaurant community that has supported us from the start,” vice president of operations Hannah Lowen said in a statement. “This is how we can raise a glass – and funds – for our embattled friends.”
The New Riff Relief 15 Year Straight Bourbon Whiskey will be available exclusively at the distillery. The high-rye bourbon is bottled in bond without chill filtration and will be priced at $200.
All profits will be donated to the Ohio Restaurant Employee Relief Fund and the Northern Kentucky Chamber of Commerce who will disburse the funds directly to workers.
Bar, restaurant and service industry workers can apply for $300 grants through those organizations. Applicants must work in a bar or restaurant in Kentucky and live in a designated zip code in Kentucky or Ohio.
“It is no secret that of all the industries the pandemic has affected, the service industry has been among the hardest hit,” NKY Chamber President Brent Cooper said in a statement. “Local bars and restaurants are more than places we simply eat and drink; they're places we gather with friends, celebrate special occasions and make memories. We applaud New Riff for launching this fund. The strength of the Northern Kentucky community is on display, showing the care we all have for one another. That's why we have and will continue to persevere through this time.”