Cincinnati's Hard Rock Casino held an official ribbon-cutting Wednesday afternoon, installing its iconic "Hard Rock" guitar outside of the downtown hotel and unveiling some of its music memorabilia. Just outside of the casino's main entryway, a massive red and gold guitar stands tall. The downtown Cincinnati casino has undergone a largescale rebranding, replacing Jack Casino that was there before it. Hard Rock insignias have adorned the hotel for months now. The transition began amid the coronavirus pandemic. As company officials held a ground-breaking ceremony Wednesday afternoon, they said the casino is not just about gambling -- it's about entertainment. "It plays into the music theme," said President George Goldhoff. "We're going to have live music three days a week when the Hard Rock Café opens. We have museum quality memorabilia from Elton John to Motley Crew to Eddie Van Halen."You'll notice the changes right away. Driving into the parking garage, customers will see a mural of Ohio music icons like Tracy Chapman, Rosemary Clooney and Bootsy Collins.Inside, there is music memorabilia galore! You can see everything from Lady Gaga's elaborate costumes to a Porsche 911 previously owned by Eddie Van Halen. Below are just some of the artifacts you will stumble upon.The building itself is getting some new features too. "There's going to be a lot of local tie-ins. There's going to be a tribute to Kings Records. Bootsy Collins donated a piece directly to this property from when he was with Kings Records," Goldhoff said. The casino is getting a unique Hard Rock Café as well.As part of the 50th-anniversary celebration of Hard Rock, the Hard Rock Cafe will open its door on July 15. The grand opening will include a live concert with Cincinnati's "Blessid Union of Souls" at 9 p.m.The cafe is promising a one-of-a-kind dining experience with fresh ingredients. It will serve lunch and dinner.
Cincinnati's Hard Rock Casino held an official ribbon-cutting Wednesday afternoon, installing its iconic "Hard Rock" guitar outside of the downtown hotel and unveiling some of its music memorabilia.
Just outside of the casino's main entryway, a massive red and gold guitar stands tall.
The downtown Cincinnati casino has undergone a largescale rebranding, replacing Jack Casino that was there before it. Hard Rock insignias have adorned the hotel for months now.
The transition began amid the coronavirus pandemic. As company officials held a ground-breaking ceremony Wednesday afternoon, they said the casino is not just about gambling -- it's about entertainment.
"It plays into the music theme," said President George Goldhoff. "We're going to have live music three days a week when the Hard Rock Café opens. We have museum quality memorabilia from Elton John to Motley Crew to Eddie Van Halen."
You'll notice the changes right away. Driving into the parking garage, customers will see a mural of Ohio music icons like Tracy Chapman, Rosemary Clooney and Bootsy Collins.
Inside, there is music memorabilia galore! You can see everything from Lady Gaga's elaborate costumes to a Porsche 911 previously owned by Eddie Van Halen. Below are just some of the artifacts you will stumble upon.
The building itself is getting some new features too.
"There's going to be a lot of local tie-ins. There's going to be a tribute to Kings Records. Bootsy Collins donated a piece directly to this property from when he was with Kings Records," Goldhoff said.
The casino is getting a unique Hard Rock Café as well.
As part of the 50th-anniversary celebration of Hard Rock, the Hard Rock Cafe will open its door on July 15. The grand opening will include a live concert with Cincinnati's "Blessid Union of Souls" at 9 p.m.
The cafe is promising a one-of-a-kind dining experience with fresh ingredients. It will serve lunch and dinner.
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