The creativity on display at two local breweries recently turned heads around the world at the 2021 Craft Beer Marketing Awards.
Cartridge Brewing in Kings Mills and West Side Brewing in Westwood earned Platinum Crushies (ie. top honors) in their respective award categories, beating competition from throughout North and South America.
“We were so impressed by the sheer creativity, innovation and caliber of marketing displayed in entries from around the world in every category,” said CBMAs co-founder Jim McCune.
More about Cartidge:They turned an old ammo factory into a brewery, and it shows
More than 300 judges from around the globe officiated the CBMAs, the hardware for which was designed by the same New York City firm that created the Emmy Awards and the MTV Moonman statue. The “Crushie” award is a sculpture of a heavily tattooed arm crushing a beer can, which represents how the recipients are “crushing it” with their beer marketing, design and branding.
West Side and Cincinnati-based Brick Solid Brands scored a Platinum (ie. Best in Show) Crushie in the CMBAs “Best Can Design – 8 to 15 oz.” category for its Braille Ale, a raspberry gose released in August 2020 in collaboration with the Cincinnati Association for the Blind and Visually Impaired (CABVI). In addition to visible print, the West Side Braille Ale cans featured raised braille lettering, which is believed to be a first among beer cans. A portion of every purchase provided support for CABVI’s services to help people of all ages adapt to severe vision loss.
Cartridge Brewing earned a Platinum Crushie in the CMBAs “Best Tap Handle Design/Unique or Innovative” category for its shotgun-inspired tap handles. The brewery contracted Helms Workshop of Austin, Texas, to create its tap handles.
[ Read more stories about local beer by Matt Koesters HERE ]
The two Greater Cincinnati breweries were the only winners from Ohio. Both beat out far larger and more well-known breweries, such as Rogue, Founders and Alaskan.
The Craft Beer Marketing Awards were established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry, according to a CMBA press release. With categories that range from the “Best Can Design” to “Taproom” and “Best Website Design” to “Social Media Influencer of the Year,” there’s an opportunity to showcase the best work in every area of marketing in the brewing industry. For more information, visit craftbeermarketingawards.com.
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