Airbnb is once again trying to stop people from using its platform to host unauthorized parties ahead of key summer holidays.The company said Wednesday it will be instituting "strict anti-party measures" for Memorial Day weekend for the first time and will reapply the same approach for July Fourth weekend — something it did last year and said was effective.The added measures, which will apply to bookings in the U.S. for users without a history of positive reviews, will prohibit users from booking a home for only one night. The company will also restrict some two-night reservations, such as those made locally or last-minute.Airbnb also said it will add something called "anti-party attestations," which will require guests booking local reservations to confirm they understand its party rules and could be otherwise subject to legal action.The news comes as Airbnb's business bounced back after being decimated in the early months of the pandemic. Airbnb CEO Brian Chesky told analysts on its first-quarter earnings call Tuesday it is already seeing "strong demand for summer bookings and beyond." However, Airbnb continues to grapple with preventing people from using its platform to book properties and host unauthorized parties — some of which have gotten severely out of hand and made headlines over the years.Last month, two teens were killed and several other people injured at a large party held at an Airbnb-rented property in Pittsburgh — many of the guests were minors. Airbnb, which said it banned the person who booked the property, told CNN at the time parties aren't allowed, per its rental agreements, and the event was "thrown without the knowledge or consent of the host."In 2019, Chesky announced a ban on "party houses" after five people were shot and killed at a Halloween party at an Airbnb rental house in Orinda, California. At the time, he said the company was "redoubling our efforts to combat unauthorized parties and get rid of abusive host and guest conduct." Airbnb also launched a 24/7 support hotline to help enforce the ban and began restricting users under the age of 25 from booking home listings in their area if they didn't have a history of positive reviews.In August 2020, Airbnb announced a global ban on parties and events on Airbnb listings amid the public health crisis, restricting gatherings to a maximum capacity of 16 people.In its latest announcement, Airbnb touted the effectiveness of its anti-party measures in weeding out questionable bookings around Independence Day weekend last year. It said more than 126,000 guests without histories of positive reviews were unable to book certain reservations during July 4 weekend last year."The 4th of July weekend in 2021 was quiet and we saw a substantial decrease in reports of disruptive and unauthorized parties," the company said.

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Airbnb says efforts to cut down on unauthorized parties in Cincinnati are working. The company banned all parties and events at Airbnb listings in August of last year. Ahead of the Fourth of July holiday weekend, the company is doubling down on those efforts. Changes include blocking guests who do not have a history of positive reviews from booking one-night reservations of entire homes.Efforts to curb large gatherings during the pandemic led the company to restrict guests under age 25 from certain bookings last summer. "In the past year, this technology has blocked or redirected potentially risky reservation attempts from more than 2,000 people in Cincinnati," Airbnb said in a news release.In August, a handyman was shot in Cincinnati's Pendleton neighborhood as he tried to break up a large party at an Airbnb."Steven was someone who was really helpful for a lot of us and to see that happen to him was heartbreaking," said Eric Haberthier, president of the Greater Cincinnati AirBnB Owners Association. "The interesting thing about AirBnBs and illegal parties is that it's been a problem for the past 15 months or so, since COVID showed up, but it was really more of an issue at the beginning, the first four months or so."Haberthier said the association made a list of best practices for Airbnb hosts, which included tips to prevent parties. Those tips include fostering good relationships with neighbors."You know when something's not quite right. If it's someone that's local that's planning on staying at your place and they want to have a lot of people, and they're making the reservation on short notice, chances are you should have a conversation first," he said. "We don't want to be seen as party pads in the city. It'd be a terrible reputation. It's not a sustainable way to build a small business. It's not the way we want our property to be treated."