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		<title>People want their food delivered, so ghost kitchens are rising in popularity</title>
		<link>https://cincylink.com/2021/09/16/people-want-their-food-delivered-so-ghost-kitchens-are-rising-in-popularity/</link>
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		<pubDate>Thu, 16 Sep 2021 04:58:52 +0000</pubDate>
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					<description><![CDATA[The way we eat and how we order food has changed due to the pandemic. And one day, your favorite restaurant could be a place you’ve never actually been to. It’s the concept of a ghost kitchen, or virtual kitchen. “It does not have a storefront, and does not have public access,” said Hudson Riehle, &#8230;]]></description>
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<p>The way we eat and how we order food has changed due to the pandemic. And one day, your favorite restaurant could be a place you’ve never actually been to.</p>
<p>It’s the concept of a ghost kitchen, or virtual kitchen.</p>
<p>“It does not have a storefront, and does not have public access,” said Hudson Riehle, Senior VP of Research for the National Restaurant Association. “These are food preparation areas that function like a traditional restaurant kitchen in many ways, but they were not set up to have the public participate on site.”</p>
<p>The pandemic has made them more popular as more people are ordering from their phone.</p>
<p>“It is primarily driven by the continued demand by American consumers for convenient delivery food and beverage options,” he said.</p>
<p>Riehle explained that prior to the pandemic, one out of every 20 orders in the industry was done digitally. </p>
<p>”Under the pandemic environment now, that has dropped down to about one in every five,” he said.</p>
<p>It’s something restaurant industry leaders are paying more attention to, and finding solutions for.</p>
<p>For example, DoorDash recently announced Reopen for Delivery, a way to help restaurants reopen through delivery-only models in commercial kitchens. The idea is not new, ClusterTruck has been in the business of delivery-only food for over five years.</p>
<p>“100% of our business is delivery,” Chris Baggott, CEO &amp; Co-founder of Clustertruck, said. “The fastest growing segment of food is prepared food delivery.”</p>
<p>ClusterTruck has expanded into seven locations. </p>
<p>“We make over 90 items. So we have Asian food, and we have cheeseburgers, and we have great vegetarian food.”</p>
<p>Their delivery is free as long as you are in their delivery zone. Baggot sees this model disruptive for catering and cooking, and less for dine-in restaurants.</p>
<p>“Honestly, it's how am I consuming food at home. It’s one of the reasons why we focus on quality so much, because we don't want people to have to trade quality for convenience,” he said.</p>
<p>As of September, nearly one in six restaurants, about 100,000, closed permanently or long term, according to the National Restaurant Association.</p>
<p>But the concept of the virtual kitchens might give some of those businesses a second chance or a new venture at surviving the pandemic.</p>
<p>“From the consumer's perspective there really is nothing more convenient than having the restaurant come to them,” Riehle said.</p>
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