A mother is trying to help her daughter find love.

Beth Davis had a personal ad for her daughter put up on a billboard in Times Square.

“I had that moment of ‘oh my gosh what are people going to think about this,’" Molly Davis said.

While the ad may seem trivial, there is a deeper meaning behind it.

In June 2020, Beth was diagnosed with metastatic breast cancer, which has spread to her bones.

“It’s a tough time in anyone’s life finding out that news. Molly has been my wingman taking me to appointments even this week and now it’s my turn to be her wingman and try to find her love,” Beth said.

While Beth may be getting weaker, she still had enough strength to reach out to the app Wingman, a service where families help their loved ones find love.

The company was so touched by Beth’s story, they turned it into a billboard in New York City.

"I love my mom and I never had to consider her not being there for any of those big moments, you know?" Molly Davis

The billboard will be up until Jan. 25.

Finding that special someone can be tough in the best of times. But couples who met each other over the past year have had to balance getting closer emotionally while staying physically apart.

Dating during the pandemic has come with novelties at every turn. Megan Farley started dating her boyfriend right before staying at home became the norm.

"He's met my mom once, and we've been dating more than a year," Farley said. "It's just kind of strange. We didn't do family holidays and I've been fortunate enough to meet his family too, but every time we do this we have to get tested because his family lives with his grandfather."

Instead of spending time out with each other's friends, they've spent more time inside playing games.

"I feel like it made us bond a little bit more just because we weren't able to have all those other distractions," Farley said. "It really showed the connection we have."

Courtney Quinlan owns Midwest Matchmaking. She said business is not only busy, but dating itself has changed with COVID-19.

"People are dating with the intentions of finding a lasting relationship more so than the previous hook-up culture. A lot of people are A, not having resources to just go out to bars anymore because they're not open, or B, they're scared to do that," Quinlan said.

Sidney Jacobson got into a relationship shortly before the first case of the virus arrived in Iowa. She said she's kept her circle of contacts small, but now she's planning Summerset Winery's first indoor event for Valentine's Day.

"It will be very private, intimate," Jacobson said. "Only 12 groups down in the cellar, and then we made sure that tables are going to be spaced out."