Apps are playing an increasingly important role in schools.

“Edtech apps have become incredibly popular. Part of it was the pandemic,” said Kris Astle, an education strategist at SMART Technologies. The company grows technologies that help teachers collaborate with students.

However, with this growing use, there are some security concerns.

A recent study found that 96% of K-12 edtech apps share children's personal data with third parties, according to Internet Safety Labs. The December 2022 report sampled 663 schools in all 50 states.

About 78% of the time this personal information was shared with advertising and monetization entities, the report found.

“When we think about bringing apps into the classroom for kids, it's really understanding what data is being collected, where is this data going, and what is the potential risk that we’re opening our kids up to,” Astle said.

She said there’s a balance between using apps to maximize the learning experience and learning about the apps themselves.

“One of the things we can do to protect this data and protect students is to think about the tools that are being used and make sure we’re not duplicating functionality. Any time we have multiple apps that are doing the same thing, that’s more information out there in more spaces,” said Astle.

Experts say parents and school administrators should consider the following when it comes to data privacy:

• What data is being shared
• Where is it being stored
• Is it encrypted
• How long is it stored for

“Can I have my data erased? If I leave the district and my student is no longer using this tool, do I have the ability to do that,” Astle said.

Next time you download an education app, make sure to ask questions about your privacy.

A mother is trying to help her daughter find love.

Beth Davis had a personal ad for her daughter put up on a billboard in Times Square.

“I had that moment of ‘oh my gosh what are people going to think about this,’" Molly Davis said.

While the ad may seem trivial, there is a deeper meaning behind it.

In June 2020, Beth was diagnosed with metastatic breast cancer, which has spread to her bones.

“It’s a tough time in anyone’s life finding out that news. Molly has been my wingman taking me to appointments even this week and now it’s my turn to be her wingman and try to find her love,” Beth said.

While Beth may be getting weaker, she still had enough strength to reach out to the app Wingman, a service where families help their loved ones find love.

The company was so touched by Beth’s story, they turned it into a billboard in New York City.

"I love my mom and I never had to consider her not being there for any of those big moments, you know?" Molly Davis

The billboard will be up until Jan. 25.

In a TikTok video with more than 30 million views and 7 million likes, a chipmunk is paying for groceries at the cashier.

The rabbit cashier asks, "Paper or plastic?"

The chipmunk ominously replies — and repeats, at the rabbit's confusion, "Mouth."

In the next frame, the groceries (a pile of nuts) and the rabbit's hand are engulfed by the chipmunk in one mouthful.

This points audiences to the punchline, and an animal fact — chipmunks' cheeks can expand to a size three times larger than their heads.

By animating the chipmunk's elastic cheeks (and morbid tendencies), the creators with Natural Habitat Shorts say they're experimenting with "animals in human situations" — allowing the creatures to turn the tables for entertainment and drop some knowledge in the process.

"To animals, everything they do is very mundane. It's just survival to them," said Nicole Low, one of the creators behind the account. "This is how we must look to them filming their lives."

The brains behind the videos — college classmates-turned-roommates Low, Brennan Brinkley and Tyler Kula — saw TikTok as an opportunity to reimagine nature documentaries from the perspectives of animals. Their videos feature bats drinking coffee upside down at a cafe (and spilling the scalding drink on other customers) and crows dressing up as scarecrows for Halloween, using Cartoon-Network-style animations and voiceovers.

Like most animal videos on the internet, there's an audience for that. Since starting in August, the account has amassed over a million followers and nearly 20 million likes.

Less than a minute long each and averaging well over millions of views, videos from creators like Natural Habitat Shorts aren't going viral just for laughs. The TikToks are based on science and history — subjects that elementary school teachers dream of making their students excited for.

The concepts explored by Natural Habitat Shorts are all anchored around a fun fact about the animals. But nature — and its absurdity — lends itself to humor, which can help make complex concepts easier to understand, Brinkley said.

"There's so much irony in comedy," Brinkley said. "Finding the irony in the interesting things about these animals is really important."

The science of humor

There's a humor to science, and a science to humor.

Science and history as comedic entertainment isn't a new phenomenon. Comedy Central's "Drunk History," which featured historical reenactments based on inebriated narration, tackled topics like former U.S. presidents and famous inventions for six seasons.

Researchers like Stephen Hupp, a psychology professor at Southern Illinois University Edwardsville, have studied the use of humor in engaging students and found that consistently entertaining students with humorous facts or visuals can help them retain information.

TikTok videos, while not nearly as extensive as the content covered in a full class period, can help pique interest in topics of natural history, Hupp said.

"It's a good tool to get engagement," Hupp said.

TikTok creator Adrian Bliss said he's always enjoyed museums and history. He converged his affinity for these subjects with his deadpan humor, garnering more than 3.5 million followers over the past year. His sketches are live-action reenactments, inspired by funny, strange scenarios that he said pop into his head — like an audience of crickets at a comedy show, or a dinosaur trying to sneak onto Noah's Ark.

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Bliss said the all-knowing algorithms of TikTok have helped him reach niche "corners" of the platform. His video on Henry the VIII found its way to "Tudor-Tok," as fans of the House of the Tudor informed him.

"It has to be entertaining and funny — that's the most important thing," Bliss said. "If it ends up being educational or inspires anyone to take interest in certain subjects, that's the perfect thing to make."

Bliss didn't expect the popularity — or for educators and scientists to reach out in the way they have. Bliss said he's seen comments from teachers saying they showed the videos to their class. Brinkley said a bat sanctuary reached out after seeing Natural Habitat Shorts' videos on bats.

"A teacher thinks your comment is interesting enough to be shown in their class," Bliss said. "It's quite cool ... a really nice feeling."

Christine Greenhow, an associate professor of educational psychology and technology at Michigan State University, researches the use of social media in the classroom. She said engaging students with funny videos can be "very powerful."

"Educators would benefit from greater understanding of how students are using social media for learning purposes outside of school and building on those practices within classrooms," Greenhow said.

Putting joke to fact

Bliss has a wardrobe of costumes for nearly every historical occasion. He's been Noah and all the animals on the ark in the same TikTok sketch. He's played both Romeo and Juliet, a cast of biblical figures and a Mona Lisa painting. (Yes, there's a costume for her.)

All the one-man show needs is a green screen, costume, tripod and a fact -- which he gets from places like the Natural History Museum in London and National Geographic articles. Sometimes his account's bio, "Down with the fourth wall" (which alludes to his characters making eye contact with the camera and breaking that invisible barrier between actor and audience), applies a little too well in real life.

"It's a strange — very strange — experience filming stuff on your own in a costume," Bliss said. "It's only bad when the doorbell goes, and you're dressed as a bumblebee or an egg."

Natural Habitat Shorts is also a lean operation. The trio met studying film at Florida State University, and they cite memories of the children's television show "Zoboomafoo" and educational videos from the Crash Course YouTube channel as inspirations. (Hank Green, one of the brothers behind Crash Course, now follows the Natural Habitat Shorts account.)

The three of them handle everything, including storyboards, animations, voiceovers and editing.

"Anyone can do it," Brinkley said. "You just need people around you that you trust their sense of humor."

TikTok, with its infinite feed and loops of videos under three minutes, is a platform for concise content and instant punchlines — Bliss and Natural Habitat Shorts' videos have never surpassed one minute. Brinkley said the limited timeframe is just long enough to introduce an idea and deliver a punchline.

Bliss said the intent for his videos was never to supplant a lecture or even be used in a classroom. But he hopes he can pique interest in topics he thinks are amusing.

"If you can access an interesting fact ... in a humorous way, I think it just makes it much more accessible," Bliss said. "You can't necessarily teach everything about the subject, of course, but it's a good entry point."

Bliss and Natural Habitat Shorts both said the key to their videos is to make content they find intriguing and entertaining. As the old saying goes — where there's a fact, there's a gag.

"I can't see us ever running out," Kula said. "There's too many animals."